If you are having some trouble getting it right, I’m going to show you in this post how easy it can be in just a few quick techniques to get on point and start ranking over at Google. I know some people on the internet are saying Google is constantly changing what they’re looking for but if you follow these steps you can’t go wrong.
On Page SEO Factors: Your To-Do List
Step 1: Get a blog. If you have no techie skills at all and don’t want to mess with design, domain name, plug-ins, and design optimization I highly recommend the Empower Network blogging platform for a “done for you” authority blog.
Step 2: Find a long tail keyword to “go after” at Google. An easy way to find a keyword is to go to the Google keyword tool and type in a word you’re thinking about. I look for words that get between 800-1100 searches per month with low competition. You can definitely win at Google for these types of keywords. Let’s use the keyword “Indianapolis Chiropractor” I chose for this post “On page SEO factors” as our example.
Step 3: Place your exact keyword phrase in the title of the post. If you’re using an SEO tool or plug-in on your blog place your keyword phrase in the Title and headline of the post. Example title: “Indianapolis Chiropractor For Back and Neck Pain Relief.”
Usually an SEO plug-in lets you write a description as well. If so, make sure your keyword phrase is near the beginning of your description. Example description: “Our Indianapolis chiropractor can provide you with quick relief of all forms of back and neck pain. No lengthy long-term treatment plans here. We offer same day appointments and welcome walk-ins.”
Step 4: in Our On Page SEO Factors: Place the exact keyword phrase somewhere in the URL. Example: http://www.ppisupporline.com
Step 5: Your keyword phrase should have one H1 tag, and one H2 tag. The HTML code for using these tags look like this Indianapolis Chiropractor.
Step 6: Always place a picture in your post and use the keyword in the alt tag. Remember to use royalty free photos to avoid copyright infringements.
Step 7: You will want the exact keyword phrase in the first sentence of your post and the last sentence of your post.
Step 8: A good rule of thumb is to have a 1% keyword density. This means that for a 500 word article you sprinkle in your keyword phrase every 100 words or so. This will help our on page SEO factors.
Step 9: Have the keyword phrase one time in bold, italics, and quotations.
Step 10: Make sure your content is relevant to your keyword and all other on page factors are on point.
Step 11: After your signature at the bottom of the page, have a strong call to action to get your reader to click through to your offer or product you’re promoting.
Where to place your keyword phrase in your post:
- Headline/Title
- Description
- First sentence
- Sprinkled every 100 words
- A picture with an alt tag
- One time with H1 and H2
- One time in bold, italics, and quotations
